Double-Sided Retail Fixture and Endcap for PetSmart^®

In a move to enhance in-store engagement, PetSmart partnered with SEG Systems^® to design a custom, double-sided retail fixture featuring a new dog bed endcap and illuminated window display for its store in New York City’s iconic Flatiron District. The goal? To create an inviting, functional display that not only showcased PetSmart’s range of dog beds but also seamlessly integrated with the store’s aesthetic and spatial challenges.

This wasn’t the first collaboration between PetSmart and SEG Systems. Previously, SEG helped PetSmart celebrate its Nate & Jeremiah partnership with a multi-store rollout of in-store displays. Designed to seamlessly integrate into existing store fixtures, the project utilized custom fixtures and silicone edge graphic (SEG) frames, allowing installation at the associate level and reducing manufacturing costs by capitalizing on existing store fixtures. This made for a smooth and efficient rollout across 1,422 locations, with 32 tailored variations to accommodate each store layout.

For the Flatiron store, we delivered a sleek, durable, and highly functional fixture that aligned perfectly with PetSmart’s brand and merchandising needs while maximizing product visibility. The custom endcap not only provided layered shelving inside the store but also captured customer attention from the street with a striking lightbox window display. Our expertise in engineering, custom millwork, metal fabrication, and lightboxes brought the entire concept to life. Plus, our in-house manufacturing guaranteed the highest level of quality control and quick turnaround times—something every retailer can appreciate!

By combining SEG Systems’ expertise with PetSmart’s vision, this project demonstrates how strategic partnerships can transform retail spaces into immersive, customer-centric environments that drive engagement and brand loyalty.