Finish Line + Macy’s Retail Display Refresh
Finish Line creates branded shop-in-shops inside over 400 Macy’s stores around the country. Finish Line wanted to maximize the value of its incumbent retail displays and enhance them with a refreshed, new look. As a longstanding partner, Finish Line went to SEG Systems® to explore its options.
We engineered a custom peg board bracket, to easily integrate our standard non-lit SEG frames into the existing Finish Line displays to update their appearance and functionality. This resulted in a clean, branded graphic solution that is intentional, polished and easy to update. The silicone edge graphic frames added a familiar branded element, that Finish Line knows and loves. By refreshing the incumbent retail displays we helped create a more elevated shop-in-shop experience while keeping the upfit simple, scalable, and cost-effective.
SEG wall-mounted frames and lightboxes work seamlessly with existing fixtures, displays and retail environments, giving brands and easy way to refresh graphics, update campaigns and elevate the in-store experience without reworking the entire store.
