
Multi-Store SEG Frame Rollout for Finish Line®
At SEG Systems®, we pride ourselves on creating impactful retail environments and long-lasting partnerships. Over the past ten years, we’ve grown our relationship with Finish Line from individual frame and lightbox orders to multi-store rollouts in support of their Macy’s® shop-in-shop environments.
Finish Line came to us with a clear goal: to elevate their presence within Macy’s shop-in-shop locations and create a shopping experience that truly reflects their dynamic brand. We were excited to help create an impactful shopping experience and have since enhanced over 250 locations to date. We focused on designing and producing high-impact display elements that capture attention and enhance customer engagement. Our energy-efficient LED lightboxes and non-lit, wall-mounted SEG frames play a central role—these illuminated displays are strategically placed to spotlight key products and promotions, immediately drawing shoppers in. To ensure the visuals really pop, we use custom SEG fabric graphics that offer crisp, vibrant imagery and can be easily swapped out to support seasonal campaigns or new product drops.
Finish Line easily adapts their campaigns without major overhauls—keeping the spaces fresh and relevant, no matter the season or product focus. Installations are quick and seamless, and are minimally disruptive, and are often supported by associates.