The University of Miami football program wanted to bring their brand to life with an immersive experience in their Hecht Athletic Center to honor more than 300 of their players that have been drafted to the NFL since 1960. Together with Jack Porter as the designers and SEG Systems as the manufacturers and engineers we were able to tell a story of heritage, success, and  inspiration.

A custom millwork arch functioned as an anchor for the SEG fabric frame Lightboxes and custom Lightbox accessories. To illuminate the names of the NFL draftees, 1.5″ aluminum frames were mounted along the arch with light guided panels (LGP) to illuminate white silicone edge graphics (SEG). Glass outfitted with blockout vinyl was then kiss-cut with each players information allowing the LGP to shine brightly through while clearly and legibly displaying each message. Leaving space for future draft picks to be added was also important to the University of Miami’s football organization. They wanted to make the experience something that would continue to grow with them while also providing the most up to date information as seamlessly as possible. SEG Systems achieved this by integrating WiFi connected stat counters to showcase running statistics such as all-time passing yards, receiving yards, rushing yards, takeaways and more. To finish off the experience an infinity mirror was added using a steel shroud featuring an inset mirror. The mirror was then covered in etched vinyl to boast the lit NFL logo and expand the reflection capabilities once Perimeter LEDS were added.

The result was a brand immersive experience that combined design, integrated technology, and custom manufacturing.

To learn more about the project visit the blog here.