You’re doing everything you can to hit in-store dates, but behind the scenes, it’s chaos.
The moment orders start coming in, things unravel.
Disorganized data. Manual processes. Constant fire drills.
And from your first mile to your last mile, it’s a scramble to keep up.
Sound familiar?
- You’re chasing down missing info and fixing order errors on the fly.
- Timelines are so tight that expedited freight becomes the only option.
- Kits arrive incomplete or show up at the wrong store entirely.
- Field teams are left guessing, and clients want answers you don’t have.
These aren’t just operational headaches; they’re high-stakes moments that can make or break a launch.
There’s a better way.
Meet AMP, powered by Crosscap, SEG Systems’® asset management platform that simplifies life and makes in-store marketing distribution so much easier.
This powerhouse marketing rollout platform uses intelligent store profiling to precisely calculate in-store marketing distribution needs, substantially reducing your print and shipping costs. Easily plan your campaigns, order graphics and fixtures, and execute rollouts all in one place.
But AMP isn’t just about centralizing your workflow, it’s about taking back control.
From the first mile of order entry to the last mile of in-store delivery, AMP marketing rollout software helps your team stop reacting and start executing, consistently, confidently, and on time.
How AMP Supports Your Team from Start to Store
With this powerful marketing asset management solution integrated into your operations, you have everything you need to improve cross-functional alignment between your store, marketing, and logistics teams. This store profiling software solves numerous challenges and provides a wide range of benefits for stakeholders, including:
- Marketing teams gain centralized visibility into their campaign timelines, asset readiness, and store-level needs. This means no more time wasted on back-and-forth interactions with operations to double-check everything.
- Operations and logistics teams can reduce the amount of rework they do thanks to automated store profiling, smart kitting, and precise shipment planning. In addition, our marketing distribution software helps them keep freight costs under control.
- Field and store teams can get insights into what’s arriving, when, and why. This means fewer surprises and less time spent untangling the details on the fly.
- Leadership and brand stakeholders gain the power to maintain the most consistent brand execution while also reducing costs, errors, and delays at scale.
Location-specific Execution – AMP ensures each store gets store-specific marketing kits – no more over-shipping, under-shipping, or one size-fits-all kits. That means more consistency in-store and less waste in your budget.
Campaign and Asset Management – No more juggling spreadsheets, PDFs, and email threads. AMP centralizes campaign planning, asset management, and distribution tracking. So, your entire team works off the same, always updated information.
Real-time Visibility – With real-time updates, you always know what’s happening. From order entry to shipment status, AMP give you insight to answer questions quickly, avoid last minute freight, and stay ahead of issues.
Configurable Workflows – Every organization has its own processes. AMP is configurable to match yours, so you don’t have to change the way you work, just tools you work with.
Store Portal – AMP gives each location a real-time, bird’s-eye view of all live assets, orders, and essential campaign details, so store teams always know what’s coming, what’s current, and what’s expected.
Why Centralized Execution Matters More Than Ever
One of the biggest hurdles retailers face during marketing rollouts is grappling with their outdated and decentralized systems. This means they often run into duplicated orders, inconsistent branding, reactive workflows, and other issues that can slow their efforts down to a crawl and add unnecessary costs. But with AMP, retailers can have a single, centralized system for executing their plans. It consolidates asset data, store needs, and shipment tracking under a single live platform so users always have the insights and information they need to make better decisions.
Unlike traditional manual tools and siloed communications channels that fall apart as store counts grow, this multi-location marketing software is built to help teams scale easily and with greater confidence. When you use AMP, last-minute scrambles become a thing of the past as everyone works from the same source of truth from the very beginning.
What Sets AMP Apart at Scale
This retail marketing execution platform is built to make life easier for retailers and their internal teams. Among the many features AMP campaign execution software delivers to ease the burden of marketing rollouts include:
Store-Specific Kit Logic
Reduces excess printing, prevents shipments from going to the wrong stores, and eliminates costly guesswork.
Live Tracking and Alerting
Helps marketing and operations teams avoid miscommunications and late-stage troubleshooting that adds delays to campaigns.
Integrated Inventory Visibility
Ensures no campaign will be delayed due to missing assets or unexpected shortages.
Custom Permissions and Workflows
Let AMP fit seamlessly into how you arleady operate, with no need to retrain your teams around rigid systems.
Real Business Impacts
Leading to faster rollouts, fewer errors, and more accountability across your departments.
AMP Up. Less Hassle. More Impact.
All the High-fives.
AMP keeps your marketing sharp, streamlined, and stress-free.
No More Waste! – Print only what you need, where you need it. No more expensive mix ups and reprints. Plan and execute graphic rollouts easily and efficiently with AMP.
Lightning-fast Rollouts – Plan and launch marketing promotions at warp speed, keeping up with seasonal campaigns and last-minute changes.
Precision Execution – Right message. Right store. Right time. Every time.
Tailored to Every store – Each location is unique – AMP makes sure each footprint gets the marketing materials that actually make sense for the space. Easily visualize your campaigns across stores with integrated SEG Systems’ frames, lightboxes, and fixtures for maximum ease and efficiency.
AMP Up & Make In-Store Marketing Distro Easier
AMP is your new best friend.
Let’s talk about how we can make your in-store and omnichannel marketing simpler, smarter, and stress-free.
Interested? Let's Talk About AMP!
Frequently Asked Questions
What makes AMP different from DAMs or PM tools?
AMP isn’t a general-purpose project tracker or digital asset manager — it’s purpose-built for in-store marketing and physical campaign execution.
How does AMP integrate with other systems?
AMP marketing supply chain software has been designed to provide seamless integrations, slotting into your existing setup and working easily with your ERP, POS, printers, and/or reporting systems.
Is AMP scalable for hundreds or thousands of stores?
Absolutely — the scalable architecture of this marketing logistics management platform means it can handle the complexity of retail brands whether they have 50 or 5,000 locations.
What's the onboarding and setup process like?
SEG Systems will be there by your side throughout every step of the process, providing streamlined onboarding from data migration to user training to configuration.