SEG Systems Announces Relocation and Expansion into Huntersville Industrial Facility

SEG Systems Announces Relocation and Expansion into Huntersville Industrial Facility

SEG SYSTEMS ANNOUNCES RELOCATION AND EXPANSION INTO HUNTERSVILLE INDUSTRIAL FACILIT Y

SEG Systems® Announces Relocation and Expansion into Huntersville Industrial Facility

Huntersville, N.C. (February 17, 2022) – SEG Systems, a leading in-house manufacturer that designs, engineers, and builds integrated merchandising displays, lightboxes, frames, and graphic solutions, announced it is relocating to the Town of Huntersville. The relocation and expansion is a $30 million investment creating 150 new jobs, in addition to 86 jobs moving from Charlotte (236 total).“It is wonderful to see businesses choosing to relocate to Huntersville.” Says Huntersville Mayor, Melinda Bales. “This is a testament to the thriving speculative development in Huntersville and we look forward to SEG contributing to the business community.”

SEG will be moving into Interchange Logistics Center, a Class-A industrial facility that is approximately 225,000 square feet. Completion and upfit is expected in Q4 2023 “As a Huntersville native, it is beyond exciting to bring SEG Systems to Huntersville,” said Reid Johnson, President of SEG Systems and Services. “Over the next 5 years we hope to add 150 high quality jobs to the Huntersville community. The location is perfect for our existing employee base, logistics needs, and for attracting new employees.”

“SEG’s expansion will have a positive impact in our local business economy, and we are proud to welcome them to our community.” Lake Norman Economic Development Executive Director, Ryan McDaniels added. Interchange Logistics Center is located at the intersection of Hambright Road and Mt. Holly Huntersville Road in Huntersville, built by Trinity Capital Advisors. Others on the building team include: Edifice as General Contractors, Merriman Schmitt as Architects, and D&A Wolverine as the Civil Engineer.

About SEG Systems

SEG Systems is an industry leader in designing and manufacturing customized LED lightboxes, frames, and retail fixtures. Known for innovation, quality, and a customer-centric approach, SEG Systems continues to push the boundaries of visual display technology.

SEG Systems is a part of Orbus® Visual Communications Group, a market-leading group of brands in North America that specialize in the manufacture of visual communications solutions for exhibits/live events, retail and interiors. Brands within the group include Orbus®, Fabric Images®, Nimlok®, SEG Systems®, SEG Services® and CRĒO Industrial Arts.

About Orbus Visual Communications Group

Orbus® Visual Communications Group is a market-leading group of brands in North America that specialize in the manufacture of visual communications solutions for exhibits/live events, retail and interiors. 

Brands within the group include Orbus®, Nimlok®, Fabric Images®, SEG Systems®, SEG Services® and CRĒO Industrial Arts. Orbus Visual Communications Group operations reside in Chicago, Las Vegas, Toronto, Charlotte, Portland OR, and Seattle.

Retail Franchise Design with Burn Boot Camp

Retail Franchise Design with Burn Boot Camp

SEG Systems Franchise Partnership with Burn Boot Camp

Burn Boot Camp’s mantra is Inspire.Empower.Transform. That is exactly what they have done. They came from simple roots, a husband-and-wife team with an idea to challenge women and men to make a positive change for themselves. It started in a parking lot and has grown to more than 350 locations, 400 franchises awarded, nationwide.

When Burn Boot Camp came to us in its infancy, they were looking to find a partner that could help build a turn-key franchise program and product catalog offering that would give their franchise partners the most flexibility. SEG Systems loves a challenge, you know the saying what doesn’t challenge you, won’t make you stronger (another big Burn Boot Camps motto by the way).

retail franchise design

SEG Systems’ Vinyl Decals 

Retail Product Offerings for Franchise Partners

We dug in with them and produced retail product offerings and office décor that would fit a standard size, medium, and large franchise footprint. We also worked with them on developing three different price ranges from standard, better and best product line offerings to offer flexibility and affordability for a new franchise owner while also offering a more robust and dynamic product offering for those that wanted to elevate their footprint further.

The retail product catalog for Burn Boot Camp that SEG Systems builds and fulfills for them includes custom SEG products and millwork that could outfit an entire retail franchise location. Some of the products that we make for them include small, medium, and large retail wall merchandisers, front firing lit signage, SEG fabric lightboxes, 3D lettering to amplify their mottos, kiosks, pedestals with graphics and shelves, clothing racks, nesting tables, straight and L-shaped reception desks and trainer desks, storage cabinets, vinyl decals for walls and windows and of course our favorite, SEG fabric walls and fabric lightboxes that not only help form the very structure of the fitness facility but helps turn their mantras into living and breathing reminders of the positivity that a member should expect when they enter their hallow grounds.

retail merchandisers franchise design

Modular Retail Merchandisers Located in Burn Boot Camp Franchises

What we have loved about working with Burn Boot Camp, which incidentally their headquarters is right around the corner from us is that we have been able to grow right along with them. It is why we do what we do. We love our partners and think of them as family. If you have an idea but you’re not sure how to put it all together, then we would love an opportunity to speak with you. It all starts with a conversation. We would love to partner with you and support your growth along the way.

Contact our sales team to get started on your next project, and Check out some other programs and customers that we have the privilege of working and growing with every day.

Branding with Window Displays

Branding with Window Displays

Whether customers are window shopping or actively shopping, an effective window display is essential to draw attention to a brick-and-mortar store. Window displays are free advertisement that can shape a customer’s first impression of the store, before they even walk in.

There are many different types of window displays, each using visual merchandising techniques to attract customers. That is to say, developing a compelling display will not only entice potential customers to stop in front of your store but motivate them to go in. From eye-catching back-lit graphics to custom merchandise pedestals, SEG Systems can design, engineer, and build an innovative window display for your brand.

Open Window Displays

The ICON customization center highlights the story behind a custom design. These shoe pedestals are topped with acrylic boxes and feature an informational plaque.

Open window displays offer a clean look that focuses on the experience within the store. For example, this ICON storefront display for SEG Services and Under Armour utilized a bright, colorful lightbox around the window frame to highlight the inside of the store. With this transparent design, there is an unobstructed view of the customization center. Also, the frosted logo decals on the windows serve as a call to action to come inside.

 

Floor-to-Ceiling Window Displays

One of the largest lightbox displays in the USA, spanning 70’ x 20’.

Create a lightbox storefront display that attracts customers at all times of the day. For instance, these front-firing LED lightboxes are the brightest and most durable on the market, providing a floor-to-ceiling solution that stands out no matter what time of the day or night. Additionally, downlighting was installed to create a more dramatic look, emphasizing the bold colors of the Arc’teryx graphics. Read more…

 

Closed Window Displays

This Asics double-sided lightbox provides a branding solution from the inside-out.

Closed window displays are beneficial when a brand wants to draw attention to specific branding elements or merchandise products. For this Asics storefront, a large lightbox was paired with custom pedestals to glorify the products on display while also maximizing branding opportunities.

 

Interchangeable Window Displays

These custom graphics can be switched out for quick rebranding and other featured products. 

Bring your brand to life by integrating multiple elements into your display. For instance, this Derek Lam 10 Crosby display for Sephora personifies the Fragrance and Film collaboration with two structures placed on either side of the entrance. On the left, the product glorifier shelf shines light on each of the featured fragrances. On the right, the mounted monitor plays a film about the campaign, bringing the two components of the collaboration together. See more…

 

Elevated Window Displays

The acrylic backboard was accessorized with a custom-made aluminum hoop and a steel base.

Rise above the rest with a mounted, double-sided lightbox. For example, this elevated window display for Foot Locker positioned the NBA stars at eye-level to catch attention from passers-by and in-store customers.

The Benefit of Storefront Displays

In conclusion, one of the biggest benefits of a brick-and-mortar store is having a storefront to advertise your brand. Therefore, creating an innovative window display is an opportunity to bring your brand to life and to attract customers. In addition, these displays have a large impact on brand perception; they have the power to influence the way a customer feels about your brand or even drive engagement with your brand.

Contact us today to learn how SEG Systems can transform your retail space into a brand experience!

Solution to any Scale Project with Largest Rollout of Extrusions

Warehouse Image with text In-House Manufacturer

Solution to any Scale Project with Largest Rollout of Extrusions

Warehouse Image with text In-House Manufacturer

Solution to any Scale Project with Largest Rollout of Extrusions

SEG Systems has built our reputation on having a solution for any scale project and a project near and dear to our hearts was also one of the largest rollout we have ever done. In fact, it was 940% larger than any other single shipment of extrusions that we have produced, highlighting how flexible and nimble we are when it comes to putting our clients first.  Due to the confidentiality of our client, we won’t name their brand, but we would like to share insight into how big this project really was.

Extrusions- Let’s Talk About Size

For starters, we produced 1.2 MILLION feet of extrusions. We’re talking 227 miles of extrusions, which is equivalent to 3,333 football fields or 1,129 Eiffel Towers! Not to mention, we produced 33,971 frames, 542,128 parts, 67,942 recyclable boxes, and 875 skids- adding up to 300,000 pounds of product.
Graph comparing the total amount of extrusions to a football field and eiffel tower

Making It Happen

Our Solution? Go Big or go home. We went Big, 140,000 square feet big, by securing a second warehouse for this project, we were able to dedicate 40,000 sq. ft. of kitting space for this job alone. With a job of this size, we knew that size alone was not going to get the job done. We needed our people, and we needed them 24/7. After maximizing our 2-shift workday and adding in seasonal help, we were able to accomplish this rollout not only on budget and on brand, but also on time!

Why is this important to you? Because whether your project is larger than the one we just mentioned or small enough to fit in one crate, we will invest the same careful attention to your project.

 “I am blown away by the hundreds of dedicated individuals who worked together as ONE TEAM to make this happen. To all the team members who touched this project, YOU made this happen! Today I celebrate YOUR individual efforts and selfless TEAMWORK!”

–Reid Johnson, SEG Systems Founder

SEG Systems greatest asset is our people. Our dedicated team is made up of hard-working employees that give their all to our customers. We collaborate with our clients to understand their needs and design a solution that fits exactly what they need. Beyond the projects, our people are passionate about building meaningful relationships with our clients, which makes SEG Systems’ success extraordinary.

An SEG employee smiling while holding ice cream
SEG employees enjoying lunch together
An SEG employee waving and smiling
We would love to work with you! Check out our FAQs or Contact Us today to get started.

Trade Show Trends

Trade Show Trends

Trade Show Trends

Are you curious what trade shows will look like in the future?

Read more to find out about the top 5 trade show trends.

 

Trade shows and their booths have evolved drastically in the past few years. Businesses have had to revamp their creative strategies at events to account for these changes. There are five major trends that will shape the future of trade shows.

 

#1 Trade Show Safety

Increased safety and sanitation precautions will continue to be the new “norm” for trade shows. Social distancing measures call for wider isles between booths, crowd control barriers, and room dividers. Exhibits will be required to follow cleaning protocols and attendees will be encouraged to utilize sanitation stations. Therefore, there will be an emphasis on touchless digital technology to encourage hands-free engagement. Similarly, booth-side pickup will be a common technique for distributing packaged promotional gifts.

#2 Smaller Trade Shows

As trade show events return, you will see that some shows will be smaller in size and more industry-specific. Regional trade shows have grown in popularity because they’re a form of crowd control, which also cuts travel expenses. In general, shows are finding innovative methods to balance social distancing guidelines with maximizing the number of attendees. For example, some visitors may feel safer by booking a time slot to visit a booth to minimize spacing concerns.

With smaller shows, comes smaller spaces. To accommodate booths of all shapes and sizes, our modular trade show displays are customizable to fit any exhibit layout. We know, that flexibility is important and having a booth that can adapt and accommodate any size floor plan is essential in todays trade show marketplace.

Because of the flexibility in sizing, a 10 x 20-foot millwork booth can be compacted into just three crates. SEG Systems’ custom crate building offers shipping solutions that ensures the product arrives as perfect as it gets shipped out.

#3 Trade Show Technology

Technology and all of its various enhancements will be a must for trade shows future. With the increase of interactive technology, exhibits will include virtual reality and augmented reality to give attendees a fully immersive experience with products/services. Kiosks and tablet stands will also be stationed throughout exhibits. At SEG Systems, we have the capabilities to integrate technology into the exhibit’s design with custom tv encasings, tablet stands, interactive kiosks, and more!

For example, artificial intelligence mapping will be used as a match-making service to give customized exhibit recommendations to the attendees, based on what services or products they are looking for.

Additionally, contactless QR codes will be stationed throughout the show and within booths. We offer a wide range of display options including counters, pedestals, and tv/tablet mounts. We also love to think outside of the box; our team can design a custom exhibit for your brand!

 

#4 Creative Trade Show Exhibits

To stay ahead of the ever evolving trade show market, businesses will have to get creative with their exhibit’s design to stand out. The easiest way to do this is by using every inch of the booth and design with intention.

For example, some exhibits do this by creating a controlled experience of one-way paths with directional markers, which increases efficiency and social distancing safety. These designs provide a controlled experience that creates a narrative from the beginning to the end of the exhibit. Here at SEG Systems, we utilize our in-house designers, custom steel fabrication, millwork capabilities, and fully customizable SEG frames to create a cohesive brand story.  We maximize extra exhibit space with our customizable freestanding and suspended frames.

Another strategy is to incorporate unique, eye-catching lighting. We stock 19 different types of lighting that can light up even the most complex shapes. If that’s not enough, our Nerd Herd (engineers) can design custom lighting that will make your booth “shine!” If you dream it, we can design, engineer, and build it.

 

#5 Hybrid Trade Shows

Throughout the unprecedented years of the pandemic, businesses and events were forced to shift to 100% virtual experiences due to safety concerns caused by the Pandemic. Since that time in-person tradeshows have started to come back but not completely. Many tradeshows to survive will need to continue to offer a hybrid approach of both in-person and virtual experiences. Hybrid shows have many benefits, including giving the customer a choice in how they participate, unlimited capacities and a new audience with global reach. Further, some exhibits will even include meeting spaces within their booth to accommodate for individualized meetings. Each trade show establishes their own attendance guidelines based on the industry that they serve.

Whether you attend a trade show virtually or in person, keep these trade show trends in mind! SEG Systems is eager to collaborate with you and your brand to create a safe and memorable booth. Check out our website portfolio to explore our capabilities and to get inspiration for your next booth.

 

 

Grocery Store Retail for the Post-Pandemic Consumer

Grocery Store Retail for the Post-Pandemic Consumer

Grocery Store Retail for the Post-Pandemic Consumer

The pandemic has changed how people shop for groceries. Did you know that almost ¾ of US consumers who shopped for groceries online will continue to do so? So, what can grocery retailers do to make shopping more convenient, safe, and innovative for consumers?

Hyvee Grocery Retail Store

Hy-Vee store interior featuring suspended millwork signage and custom 3D lettering

Grocery retailers can improve in-store experiences and implement omni-channel strategies across all channels to take advantage of online, curbside, and in-store pick-up fulfillment. This is no longer considered a temporary solution for a terrible pandemic situation. They must create systems that are both user-friendly for the brand-new online consumer, BOPIS customer (Buy Online – Pick Up In Store) and amplify the experiences both in-store and online with loyalty programs and activations at store for the avid repeat shopper.

Wood Frame Grocery Wall Display

In-Store Wood Framed Silicone Edge Graphics

In a nutshell, it is about offering top notch customer service with out-of-the-box thinking. It is creating a retail store that offers the safest, cleanest, and top-grade product offerings. It is also about presenting it in a way that epitomizes the characteristics of luxury, high end products and services in easy to see, use and feel experiences.

Top notch butcher practices, farm fresh produce, in store restaurants for a quick bite to eat-in or take home, easy meal prep merchandisers, and beautiful products on display to allow the in-store customer to select their cheeses, fruits and meats based on the touchpoints and senses that consumers can’t get shopping online. They want a fast check-out, someone to carry out their groceries, with the flexibility to pay the way they want to with touchless payments like Apple pay, or Venmo. It is about giving the customer ultimate flexibility and say in how they shop while also making it easier, safer, entertaining, and more rewarding.

Custom lettering on Hy-Vee in-store restaurant

Custom 3D Lettering Signage for Hy-Vee Market Grille

Man using digital integration screen

Digital integration screens allow for convenience shopping and touchless payment

With immense change and demand for top notch experiences at the grocery retail store, stores have an opportunity to transform the grocery store retail experience into one that can meet the customer where they are, drive conversions, boost customer loyalty and improve the overall processes for both the store and the customer. Are you ready to make the changes that will allow robust growth and customer satisfaction?

Retail Lightbox

SEG Systems Custom Lightbox

Custom Grocery Lettering

US Foods Custom 3D Lettering Signage