Whether customers are window shopping or actively shopping, an effective window display is essential to draw attention to a brick-and-mortar store. Window displays are free advertisement that can shape a customer’s first impression of the store, before they even walk in.

There are many different types of window displays, each using visual merchandising techniques to attract customers. That is to say, developing a compelling display will not only entice potential customers to stop in front of your store but motivate them to go in. From eye-catching back-lit graphics to custom merchandise pedestals, SEG Systems can design, engineer, and build an innovative window display for your brand.

Open Window Displays

The ICON customization center highlights the story behind a custom design. These shoe pedestals are topped with acrylic boxes and feature an informational plaque.

Open window displays offer a clean look that focuses on the experience within the store. For example, this ICON storefront display for SEG Services and Under Armour utilized a bright, colorful lightbox around the window frame to highlight the inside of the store. With this transparent design, there is an unobstructed view of the customization center. Also, the frosted logo decals on the windows serve as a call to action to come inside.

Floor-to-Ceiling Window Displays

One of the largest lightbox displays in the USA, spanning 70’ x 20’.

Create a lightbox storefront display that attracts customers at all times of the day. For instance, these front-firing LED lightboxes are the brightest and most durable on the market, providing a floor-to-ceiling solution that stands out no matter what time of the day or night. Additionally, downlighting was installed to create a more dramatic look, emphasizing the bold colors of the Arc’teryx graphics. Read more…

Closed Window Displays

This Asics double-sided lightbox provides a branding solution from the inside-out.

Closed window displays are beneficial when a brand wants to draw attention to specific branding elements or merchandise products. For this Asics storefront, a large lightbox was paired with custom pedestals to glorify the products on display while also maximizing branding opportunities.

Interchangeable Window Displays

These custom graphics can be switched out for quick rebranding and other featured products. 

Bring your brand to life by integrating multiple elements into your display. For instance, this Derek Lam 10 Crosby display for Sephora personifies the Fragrance and Film collaboration with two structures placed on either side of the entrance. On the left, the product glorifier shelf shines light on each of the featured fragrances. On the right, the mounted monitor plays a film about the campaign, bringing the two components of the collaboration together. See more…

Elevated Window Displays

The acrylic backboard was accessorized with a custom-made aluminum hoop and a steel base.

Rise above the rest with a mounted, double-sided lightbox. For example, this elevated window display for Foot Locker positioned the NBA stars at eye-level to catch attention from passers-by and in-store customers.

The Benefit of Storefront Displays

In conclusion, one of the biggest benefits of a brick-and-mortar store is having a storefront to advertise your brand. Therefore, creating an innovative window display is an opportunity to bring your brand to life and to attract customers. In addition, these displays have a large impact on brand perception; they have the power to influence the way a customer feels about your brand or even drive engagement with your brand.

Contact us today to learn how SEG Systems can transform your retail space into a brand experience!

Trade Show Trends

Are you curious what trade shows will look like in the future?

Read more to find out about the top 5 trade show trends.

Trade shows and their booths have evolved drastically in the past few years. Businesses have had to revamp their creative strategies at events to account for these changes. There are five major trends that will shape the future of trade shows.

As trade show events return, you will see that some shows will be smaller in size and more industry-specific. Regional trade shows have grown in popularity because they’re a form of crowd control, which also cuts travel expenses. In general, shows are finding innovative methods to balance social distancing guidelines with maximizing the number of attendees. For example, some visitors may feel safer by booking a time slot to visit a booth to minimize spacing concerns.

With smaller shows, comes smaller spaces. To accommodate booths of all shapes and sizes, our modular trade show displays are customizable to fit any exhibit layout. We know, that flexibility is important and having a booth that can adapt and accommodate any size floor plan is essential in todays trade show marketplace.

Because of the flexibility in sizing, a 10 x 20-foot millwork booth can be compacted into just three crates. SEG Systems’ custom crate building offers shipping solutions that ensures the product arrives as perfect as it gets shipped out.

Technology and all of its various enhancements will be a must for trade shows future. With the increase of interactive technology, exhibits will include virtual reality and augmented reality to give attendees a fully immersive experience with products/services. Kiosks and tablet stands will also be stationed throughout exhibits. At SEG Systems, we have the capabilities to integrate technology into the exhibit’s design with custom tv encasings, tablet stands, interactive kiosks, and more!

For example, artificial intelligence mapping will be used as a match-making service to give customized exhibit recommendations to the attendees, based on what services or products they are looking for.

Additionally, contactless QR codes will be stationed throughout the show and within booths. We offer a wide range of display options including counters, pedestals, and tv/tablet mounts. We also love to think outside of the box; our team can design a custom exhibit for your brand!

To stay ahead of the ever evolving trade show market, businesses will have to get creative with their exhibit’s design to stand out. The easiest way to do this is by using every inch of the booth and design with intention.

For example, some exhibits do this by creating a controlled experience of one-way paths with directional markers, which increases efficiency and social distancing safety. These designs provide a controlled experience that creates a narrative from the beginning to the end of the exhibit. Here at SEG Systems, we utilize our in-house designers, custom steel fabrication, millwork capabilities, and fully customizable SEG frames to create a cohesive brand story.  We maximize extra exhibit space with our customizable freestanding and suspended frames.

Another strategy is to incorporate unique, eye-catching lighting. We stock 19 different types of lighting that can light up even the most complex shapes. If that’s not enough, our Nerd Herd (engineers) can design custom lighting that will make your booth “shine!” If you dream it, we can design, engineer, and build it.

Throughout the unprecedented years of the pandemic, businesses and events were forced to shift to 100% virtual experiences due to safety concerns caused by the Pandemic. Since that time in-person tradeshows have started to come back but not completely. Many tradeshows to survive will need to continue to offer a hybrid approach of both in-person and virtual experiences. Hybrid shows have many benefits, including giving the customer a choice in how they participate, unlimited capacities and a new audience with global reach. Further, some exhibits will even include meeting spaces within their booth to accommodate for individualized meetings. Each trade show establishes their own attendance guidelines based on the industry that they serve.

Whether you attend a trade show virtually or in person, keep these trade show trends in mind! SEG Systems is eager to collaborate with you and your brand to create a safe and memorable booth. Check out our website portfolio to explore our capabilities and to get inspiration for your next booth.

Grocery Store Retail for the Post-Pandemic Consumer

The pandemic has changed how people shop for groceries. Did you know that almost ¾ of US consumers who shopped for groceries online will continue to do so? So, what can grocery retailers do to make shopping more convenient, safe, and innovative for consumers?

Hy-Vee store interior featuring suspended millwork signage and custom 3D lettering

Grocery retailers can improve in-store experiences and implement omni-channel strategies across all channels to take advantage of online, curbside, and in-store pick-up fulfillment. This is no longer considered a temporary solution for a terrible pandemic situation. They must create systems that are both user-friendly for the brand-new online consumer, BOPIS customer (Buy Online – Pick Up In Store) and amplify the experiences both in-store and online with loyalty programs and activations at store for the avid repeat shopper.

In-Store Wood Framed Silicone Edge Graphics

In a nutshell, it is about offering top notch customer service with out-of-the-box thinking. It is creating a retail store that offers the safest, cleanest, and top-grade product offerings. It is also about presenting it in a way that epitomizes the characteristics of luxury, high end products and services in easy to see, use and feel experiences.

Top notch butcher practices, farm fresh produce, in store restaurants for a quick bite to eat-in or take home, easy meal prep merchandisers, and beautiful products on display to allow the in-store customer to select their cheeses, fruits and meats based on the touchpoints and senses that consumers can’t get shopping online. They want a fast check-out, someone to carry out their groceries, with the flexibility to pay the way they want to with touchless payments like Apple pay, or Venmo. It is about giving the customer ultimate flexibility and say in how they shop while also making it easier, safer, entertaining, and more rewarding.

Custom 3D Lettering Signage for Hy-Vee Market Grille

Digital integration screens allow for convenience shopping and touchless payment

With immense change and demand for top notch experiences at the grocery retail store, stores have an opportunity to transform the grocery store retail experience into one that can meet the customer where they are, drive conversions, boost customer loyalty and improve the overall processes for both the store and the customer. Are you ready to make the changes that will allow robust growth and customer satisfaction?

SEG Systems Custom Lightbox

US Foods Custom 3D Lettering Signage

Direct to Consumer Retail

Looking to stay ahead of competition as a retailer?

With an evolving retail landscape, direct to consumer brands are deciding how they can stay competitive in the retail industry. To do so, DTC brands are making their move to enter the physical retail space market. Expanding beyond digital channels into omni-channel retail ensures that companies can reach the consumers wherever they are: both online and in-person. This means that retailers need more than an online presence and more than just a brick-and-mortar storefront to thrive.

Whether retail brands are looking to open their first store or planning to expand their physical presence, brick-and-mortar stores allow brands to expand their audience from a different perspective. Taking the time to understand your target demographic allows your company to develop a shopping experience that’s dedicated to your customers’ wants and needs.

Tiffany & Co. pop-up shop in a department store

Looking to enter the brick-and-mortar retail space but want to take it slow?

Direct to consumer retail brands are leveraging pop-up shops and shop-in-shop experiences as a tool to better understand their target audience. Temporary locations allow retailers to test new markets, observe customer behavior, and develop a marketing strategy based on their findings.

Majestic Pop-up Homeplate Shop

The biggest benefit of a pop-up or shop-in-shop is that a company can observe and adapt to customers before they commit to a brick-and-mortar store. Experimenting with different layouts can help determine how customers move within a space and how they interact with the merchandise.  This can help decide the best merchandising systems, layout, and visual aesthetic that appeals to the target audience.

Finish Line shop-in-shop at Macy’s

What should I consider when creating a brick-and-mortar store?

As retailers move out of large malls, there has been a shift towards local storefronts. These small, rural locations attract more intentional buyers and typically have great deals on rent. In-person shopping allows customers to interact with the products and the brand face-to-face, which creates a sense of genuineness that online shopping doesn’t offer. Therefore, one of the biggest benefits of a brick-and-mortar store for a direct-to-consumer brand is the relationships they foster with their customers.

Converse x KicksLA “Made by You” Store

• What size should my retail space be: should I create a shop-in-shop or a full retail store?
• What kind of store layout should I use?
• How should I display my merchandise?
• How can I encourage my customers to engage with my brand?

Famous Footwear store with merchandising systems end caps

About SEG Systems

Learn how SEG Systems can help your brand stay competitive in the retail industry. Contact us today!

Multi-Use Spaces in Retail Stores, Tradeshow Booths, and Hotels

Do you host multiple events in the same space? Does your brand appeal to different audiences? Maximize your area with functional solutions that are built to fit any occasion. Multi-use spaces can be strategically designed to accommodate different dynamics. These flexible layouts can incorporate features that change the mood of a room, target a specific audience, or cater to a hybrid environment.

Hotel Architecture Design

Combine multiple spaces into one with a functional architecture design. With the click of a button, this Radisson multi-purpose room transitions from work to lounge. The innovative design includes ceiling lightboxes with dimmable lighting features that can be customized to a specific mood.

Retail Store Design

Appeal to different audiences with multi-use retail displays. Adjustable features such as replaceable graphics or programmable lighting can transform a space based on the target market. For example, the Mercedes-Benz Stadium is home to two different professional teams, the Atlanta Falcons and United FC, with just one team store. SEG Systems developed interchangeable displays that appropriate the space for each team, depending on the event scheduled that day.

Tradeshow Booth Design

Lastly, accommodate for hybrid events with a multi-faceted tradeshow booth. This US Foods booth features dedicated sections for virtual reality, meet-and-greets, and video conferences- all in one booth. Allotting space for each of these experiences maximizes the layout’s area and functionality. Additionally, it creates an environment that caters to a range of audiences with different interactive needs.

Contact us today to learn how SEG Systems can transform your area into a multi-use space!