Make a lasting brand impression at your event like ESPN did with the creation of this custom millwork football installation. In partnership with SEG Services, SEG Systems designed, engineered, and fabricated this custom 12-foot-tall ESPN millwork football installation. The custom millwork structure was lit from both above and below and was constructed by using over 350 regulation footballs. This football wall served as a centerpiece for the VIP experience festivities while also providing brand presence and a larger-than-life photo-worthy backdrop.

To create the ESPN brand logo to spec, SEG Systems built a curved millwork frame with angled vertical supports to mount the footballs, that would create the logo letters. At ESPN’s request, the footballs used to create the dynamic backdrop could not be damaged or blemished in any way during mounting because the footballs were to be donated to local schools after the event was over. SEG Systems was able to accomplish this by creating custom HDPE clips that were integrated into the angled vertical supports that allowed the footballs to remain stable in like new conditions. The custom millwork football installation was then painted and wired with LED lights on the top and bottom frames to provide a dramatic, illuminated effect.

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ZEBRADOG partnered with SEG Systems to design a creative COVID-19 solution for the Duke Basketball 2020-2021 season with the goal of creating an intimate visual narrative that put “fans” back in the stands. The design was presented as 5 large frame graphics printed with the always rowdy ‘Cameron Crazies.’ These custom sewn graphics were placed at both baselines, while three of the court length banners were placed directly in the Student Section.

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The Charlotte Hornets completely revamped their marketing strategy by shifting their advertisement focus from Sprite to Dr Pepper. Dr Pepper established their presence in the Spectrum Center by transforming the 200 level into the Dr Pepper Pavilion and the Pepper Lounge. In addition to this exclusive area, promotional signage will be featured throughout the inside and outside of the arena.

SEG Systems helped bring this rebrand to life by partnering with Keurig Dr Pepper and the Charlotte Hornets to create custom, life-size Dr Pepper bottles. These 80-pound fabricated bottles stand at 10 feet tall and 3 feet wide, on both sides of the Jumbotron. The bottles were produced by encasing the interior foam with a hard finish, then they were wrapped with a full decal. To maximize stability, the bottles were mounted to a removable, aluminum base plate and installed with support cables.