The NFL Shop is known for being the official merchandise store for the Super Bowl. The retail booth featured a variety of merchandising systems, customized to fit their brand and products perfectly. The ’47 Brand hat displays were made of slat walls with adjustable shelving, which maximized flexibility for the products’ sizes and spacing. Merchandise gondolas with SEG Graphic headers were placed throughout the booth amongst a TV mount that doubled as a hat display.

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SEG Systems was honored to create a new look for the New Orleans Saints NFL Team Pro Shop in the Caesars Superdome. The entrance was highlighted by LED towers programmed to be dimmable – depending on the mood or time of an event. From ordinary, outdated walls, SEG Systems incorporated a display wall with floating footballs, millwork letters, and printed gold ACM panels to reinvigorate the space.

Unsightly concrete columns throughout the space were transformed with custom-shaped column-wrap fabric frames, instantly updating and refreshing the space. The Saint’s team store is an example of how SEG Systems was part of this custom NFL Pro Shop project from the initial design to engineering, to installation.