Fleet Feet Gets Custom-Fit for SEG Frames and Lightboxes

Fleet Feet Gets Custom-Fit for SEG Frames and Lightboxes

Fleet Feet needed more than just retail buildouts for its stores—it needed to create impactful spaces that move with purpose, just like its customers. SEG Systems^®has partnered with Fleet Feet to build tailored retail solutions using SEG frames, lightboxes, and bold fabric graphics in stores across the USA. Utilizing our streamlined multi-store design and fulfillment services, we’ve been able to create clean, modern environments that reflect the brand’s performance-driven ethos in over 30 unique stores to date.

With SEG’s tool-free, fabric graphic system, Fleet Feet store staff can easily refresh seasonal promotions and product launches. Vibrant, dye-sublimated prints and sleek, powder-coated SEG frames bring high energy to the space, while maintaining the flexibility to evolve with campaigns and community events. It’s a visual merchandising solution built to keep pace with changing retail demands.

In this featured store location, strategically placed 4” lightboxes illuminate key zones like Fit ID and footwear walls, drawing attention and elevating the customer journey. Low-profile, non-lit SEG frames were wall-mounted throughout the space to add graphics, branding and visual depth to the exposed brick walls. Designed and manufactured entirely in SEG’s 225,000 sq. ft. Charlotte, NC facility, every element—from frame engineering to printed graphics—was delivered ready to install, streamlining the rollout. No matter the location, all frames and lightboxes come with detailed, easy-to-follow assembly guides and are easily assembled at an associate level, reducing downtime and costly labor fees.

By combining structure, storytelling, and speed, SEG Systems helps Fleet Feet create retail experiences across the USA that feel just as personalized and performance-focused, like the shoes on the wall.

Contact Us

Multi-store SEG Frame Rollout for Finish Line

Multi-Store SEG Frame Rollout for Finish Line

At SEG Systems^®, we pride ourselves on creating impactful retail environments and long-lasting partnerships. Over the past ten years, we’ve grown our relationship with Finish Line from individual frame and lightbox orders to multi-store rollouts in support of their Macy’s shop-in-shop environments.

Finish Line came to us with a clear goal: to elevate their presence within Macy’s shop-in-shop locations and create a shopping experience that truly reflects their dynamic brand. We were excited to help create an impactful shopping experience and have since enhanced over 250 locations to date. We focused on designing and producing high-impact display elements that capture attention and enhance customer engagement. Our energy-efficient LED lightboxes and non-lit, wall-mounted SEG frames play a central role—these illuminated displays are strategically placed to spotlight key products and promotions, immediately drawing shoppers in. To ensure the visuals really pop, we use custom SEG fabric graphics that offer crisp, vibrant imagery and can be easily swapped out to support seasonal campaigns or new product drops.

Finish Line easily adapts their campaigns without major overhauls—keeping the spaces fresh and relevant, no matter the season or product focus. Installations are quick and seamless, and are minimally disruptive, and are often supported by associates.

Our partnership with Finish Line started as one store at a time and has evolved to mass deployments and fulfillments Through streamlined production, project management and installation, we help brands like Finish Line save valuable time and reduce costs for multi-store frame and lightbox rollouts—without sacrificing quality. It’s this scalability, speed and reliability that make SEG Systems a true partner in growth, and we’re proud to support Finish Line as they expand their retail footprint within Macy’s. Learn more about SEG Systems’ other services here.

Contact Us

Atlanta Baseballism Retail Store

Atlanta Baseballism Retail Store

SEG Systems Capabilities

In-house manufacturing
Custom displays, fixtures and lightboxes
Millwork
Metal Fabrication
Powder coating and finishing
Design, engineering, and installation

Thanks to our collaboration with Outside Architecture and Baseballism, we were able to create lightboxes for the Atlanta Baseballism retail store- just minutes from the Atlanta Braves’ baseball stadium. The brick-and-mortar store features an accent wall and signage made from custom, duratrans graphics in standard lightboxes. Check out our other Baseballism project!

Double-Sided Retail Fixture and Endcap for PetSmart

petsmart retail fixture and dog bed end cap

Double-Sided Retail Fixture and Endcap for PetSmart^®

In a move to enhance in-store engagement, PetSmart partnered with SEG Systems^® to design a custom, double-sided retail fixture featuring a new dog bed endcap and illuminated window display for its store in New York City’s iconic Flatiron District. The goal? To create an inviting, functional display that not only showcased PetSmart’s range of dog beds but also seamlessly integrated with the store’s aesthetic and spatial challenges.

This wasn’t the first collaboration between PetSmart and SEG Systems. Previously, SEG helped PetSmart celebrate its Nate & Jeremiah partnership with a multi-store rollout of in-store displays. Designed to seamlessly integrate into existing store fixtures, the project utilized custom fixtures and silicone edge graphic (SEG) frames, allowing installation at the associate level and reducing manufacturing costs by capitalizing on existing store fixtures. This made for a smooth and efficient rollout across 1,422 locations, with 32 tailored variations to accommodate each store layout.

For the Flatiron store, we delivered a sleek, durable, and highly functional fixture that aligned perfectly with PetSmart’s brand and merchandising needs while maximizing product visibility. The custom endcap not only provided layered shelving inside the store but also captured customer attention from the street with a striking lightbox window display. Our expertise in engineering, custom millwork, metal fabrication, and lightboxes brought the entire concept to life. Plus, our in-house manufacturing guaranteed the highest level of quality control and quick turnaround times—something every retailer can appreciate!

By combining SEG Systems’ expertise with PetSmart’s vision, this project demonstrates how strategic partnerships can transform retail spaces into immersive, customer-centric environments that drive engagement and brand loyalty.

Contact Us

Lids & Lululemon Collaboration MODify™ Retail Fixtures

To celebrate their new collaboration with Lululemon, sports gear powerhouse Lids approached SEG Systems^® to create mobile, customized retail fixtures from our MODify™ line of retail fixtures. As a long-standing partner of SEG, Lids was looking for a fixture that could be customized for the partnership then easily reconfigured and reused for seasons to come. Having seen the MODify fixtures at a retail event earlier this year, they felt this could be the perfect solution for their needs and were excited to expand the relationship with SEG. Following the conclusion of the Lids and Lululemon collaboration, the graphics can be swapped out easily, providing the look and feel of brand new fixtures with minimal cost and downtime for the brand. Our retail display fixtures are durable and built to last, with additional mobility coming from the built in casters, allowing Lids to easily reconfigure accessories and reposition in the footprint as their needs change.

MODify fixtures are available in custom, semi-custom, and quick-ship standard kits to suit fastest turnaround times. The co-branded fixtures were rolled out to sixteen high-performing Lids stores across the US. Each semi-custom MODify fixture was powder coated white and upfit with u-bars, shelves, and faceout bars, all designed around the custom towel bar accessory. Custom acrylic containers were created to provide additional, segmented storage on the upper shelf for smaller items and accessories.

Looking for a quick turnaround instead? Our standard MODify fixtures are offered with a full roster of standard accessories and are quick-ship and ready in 7 days! Contact our sales team to learn more about our standard, custom, and semi-custom MODify fixtures.

Check out more of our work with Lids here!

Contact Us