Multi-store SEG Frame Rollout for Finish Line

multi-store SEG frame rollout for Finish Line

Multi-Store SEG Frame Rollout for Finish Line

At SEG Systems®, we pride ourselves on creating impactful retail environments and long-lasting partnerships. Over the past ten years, we’ve grown our relationship with Finish Line from individual frame and lightbox orders to multi-store rollouts in support of their Macy’s shop-in-shop environments.

Finish Line came to us with a clear goal: to elevate their presence within Macy’s shop-in-shop locations and create a shopping experience that truly reflects their dynamic brand. We were excited to help create an impactful shopping experience and have since enhanced over 250 locations to date. We focused on designing and producing high-impact display elements that capture attention and enhance customer engagement. Our energy-efficient LED lightboxes and non-lit, wall-mounted SEG frames play a central role—these illuminated displays are strategically placed to spotlight key products and promotions, immediately drawing shoppers in. To ensure the visuals really pop, we use custom SEG fabric graphics that offer crisp, vibrant imagery and can be easily swapped out to support seasonal campaigns or new product drops.

Finish Line easily adapts their campaigns without major overhauls—keeping the spaces fresh and relevant, no matter the season or product focus. Installations are quick and seamless, and are minimally disruptive, and are often supported by associates.

 

Our partnership with Finish Line started as one store at a time and has evolved to mass deployments and fulfillments Through streamlined production, project management and installation, we help brands like Finish Line save valuable time and reduce costs for multi-store frame and lightbox rollouts—without sacrificing quality. It’s this scalability, speed and reliability that make SEG Systems a true partner in growth, and we’re proud to support Finish Line as they expand their retail footprint within Macy’s. Learn more about SEG Systems’ other services here. 
 
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Atlanta Baseballism Retail Store

Atlanta Baseballism Light box

Atlanta Baseballism Retail Store

 

SEG Systems Capabilities

  • In-house manufacturing
  • Custom displays, fixtures and lightboxes
  • Millwork
  • Metal Fabrication
  • Powder coating and finishing
  • Design, engineering, and installation
Thanks to our collaboration with Outside Architecture and Baseballism, we were able to create lightboxes for the Atlanta Baseballism retail store- just minutes from the Atlanta Braves’ baseball stadium. The brick-and-mortar store features an accent wall and signage made from custom, duratrans graphics in standard lightboxes. Check out our other Baseballism project!

Double-Sided Retail Fixture and Endcap for PetSmart

petsmart retail fixture and dog bed end cap

Double-Sided Retail Fixture and Endcap for PetSmart®

In a move to enhance in-store engagement, PetSmart partnered with SEG Systems® to design a custom, double-sided retail fixture featuring a new dog bed endcap and illuminated window display for its store in New York City’s iconic Flatiron District. The goal? To create an inviting, functional display that not only showcased PetSmart’s range of dog beds but also seamlessly integrated with the store’s aesthetic and spatial challenges.

This wasn’t the first collaboration between PetSmart and SEG Systems. Previously, SEG helped PetSmart celebrate its Nate & Jeremiah partnership with a multi-store rollout of in-store displays. Designed to seamlessly integrate into existing store fixtures, the project utilized custom fixtures and silicone edge graphic (SEG) frames, allowing installation at the associate level and reducing manufacturing costs by capitalizing on existing store fixtures. This made for a smooth and efficient rollout across 1,422 locations, with 32 tailored variations to accommodate each store layout.

For the Flatiron store, we delivered a sleek, durable, and highly functional fixture that aligned perfectly with PetSmart’s brand and merchandising needs while maximizing product visibility. The custom endcap not only provided layered shelving inside the store but also captured customer attention from the street with a striking lightbox window display. Our expertise in engineering, custom millwork, metal fabrication, and lightboxes brought the entire concept to life. Plus, our in-house manufacturing guaranteed the highest level of quality control and quick turnaround times—something every retailer can appreciate!

By combining SEG Systems’ expertise with PetSmart’s vision, this project demonstrates how strategic partnerships can transform retail spaces into immersive, customer-centric environments that drive engagement and brand loyalty.

 

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retail fixture and lightbox
dog bed end cap

Lids & Lululemon Collaboration MODify™ Retail Fixtures

custom halo lit logo

Lids & Lululemon Collaboration MODify™ Retail Fixtures

To celebrate their new collaboration with Lululemon, sports gear powerhouse Lids approached SEG Systems® to create mobile, customized retail fixtures from our MODify™ line of retail fixtures. As a long-standing partner of SEG, Lids was looking for a fixture that could be customized for the partnership then easily reconfigured and reused for seasons to come. Having seen the MODify fixtures at a retail event earlier this year, they felt this could be the perfect solution for their needs and were excited to expand the relationship with SEG. Following the conclusion of the Lids and Lululemon collaboration, the graphics can be swapped out easily, providing the look and feel of brand new fixtures with minimal cost and downtime for the brand. Our retail display fixtures are durable and built to last, with additional mobility coming from the built in casters, allowing Lids to  easily reconfigure accessories and reposition in the footprint as their needs change.

MODify fixtures are available in custom, semi-custom, and quick-ship standard kits to suit fastest turnaround times. The co-branded fixtures  were rolled out to sixteen high-performing Lids stores across the US. Each semi-custom MODify fixture was powder coated white and upfit with u-bars, shelves, and faceout bars, all designed around the custom towel bar accessory. Custom acrylic containers were created to provide additional, segmented storage on the upper shelf for smaller items and accessories.

Looking for a quick turnaround instead? Our standard MODify fixtures are offered with a full roster of standard accessories and are quick-ship and ready in 7 days! Contact our sales team to learn more about our standard, custom, and semi-custom MODify fixtures.

Check out more of our work with Lids here!

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retail merchandisers<br />
MODify Retail Fixtures

Lids Las Vegas Flagship Retail Store

Flagship store retail space

Lids Las Vegas Flagship Retail Store

 

SEG Systems Capabilities

  • In-house manufacturing
  • Custom displays, fixtures and lightboxes
  • Millwork
  • Metal Fabrication
  • Powder coating and finishing
  • Design, engineering, and installation

Lids multi-level, 12,000-square foot flagship retail space on the Las Vegas Strip is the brand’s largest concept and experiential store. It includes shop-in-shop concept displays and lightboxes, highlighting each of the major league sports, MLB, NFL, NBA, NHL, Collegiate, and other sports brands exclusive to Vegas.

Lids came to SEG Systems and asked for ideas to make this flagship store unique. We showed them our arches and lightboxes and unique custom display fixtures, and they felt like we hit a homerun. We also know that sometimes it doesn’t make sense to start from scratch. So, we worked with their existing fixtures and retrofitted many of the accessories, shelves, and hang bars to be seamless with their new retail merchandise displays, arches, and lightboxes throughout their entire store.

Want to shop, get an autographed item from your favorite sports player, while watching your team on the big screen and customize your merchandise in the store’s Custom Zone and do all of that in one retail space. Well, now you can! Lids not only continues to expand their retail footprint throughout the US, Canada and globally but they are enhancing their experiential offerings for their customer too. I think that is called a Win, Win!

Lids Flagship hat wall
Lids Retail space